I showed friends my blog the other day and after reading a few post, they said, “Why are you telling everybody your secrets?” In fact, my wife mentioned the same thing when I told her I had decided to write a blog about our practice.
I thought about what they said, and wrote down the reasons I blog.
- Because I want to share. I decided on a single 2009 resolution, and it was to contribute. I want to share my time, knowledge and expertise. That is what Web2.0 is all about; sharing and connecting with people. I also want to help others that may be in similar situations as I was a few years ago. When we first open the practice, it was like the blind leading the blind. We had no clue how to do hardly anything as far as setting up a medical practice. I searched online and didn’t find much information. Since then, I found a few resources, but in general, very little is for pediatrics. So, I blog with the hopes that a person like me, with very little practice management experience, finds my blog useful in some way.
- Because I want to become a better writer. Everybody agrees that effective communication skills is an important skill to have. Yet few actually hone the skill. Blogging helps me improve my writing skills. Furthermore, it helps me become a better communicator all around.
- Because I want to learn. Seth Godin told a story about talking with a friend and trying to encourage her to speak at a conference. According to Godin, the friend said she didn’t know enough to do something like that. To which he responded, “… volunteering to speak was the best way to be sure that she’d end up knowing enough by the time she was through.” I always thought I had to be an expert to write a blog. But when I read Godin’s response, I thought, wait a minute… writing the blog may actually help me learn. Now, I realize what he was saying. With every blog post, I learn something.
- Because I want to network. Blogging and Twittering has increased my network from a business perspective. I’ve already made a handful of online friends that I know I can count on for advice and even guidance. Some have even offered to help me with the practice; others have made their service available should I ever need it. Moreover, experts say that the best time to look for a job, is when you don’t need one. The practice is going well and I hope I never have to find another job. But you never know. Blogging provides people a greater insight about me than a resume could ever have. And the probability of landing on my feet should things go south are better because: a) my network is larger than before; b) I have people whom I now have a relationship with and have a genuine interest in what I have to say.
- Because I want validation. Rajesh Setty, one of the many people I follow on the net posted on Twitter something a long the lines of, don’t worry when people steal your stuff; worry when people STOP stealing your stuff. I’ll be the first to admit that I don’t have all the answers. In fact, my background isn’t even in practice management. So how do I know I’m doing things right? Well, if I post ideas and people like them, or better yet, people implement them, then I know I’m doing something right. And If I don’t get things right, I have you all to set me straight.
- Because I want to brand myself. In 1997, Tom Peters wrote a piece in Fast Company titled “The Brand Called You.” He said, “big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” Twelve years later, this notion still holds true. What better way to let others know what you represent than with a blog?
So, there you have it. Reasons why I blog.