Dissecting the business of a private pediatric practice for the purpose of examining its parts & discourse
If you are a regular reader of this blog, you probably know about my e-book, 101 Ways to Transform Your Practice. If you haven’t picked it up (it is free by the way) I wanted to give you a little nudge to do so. Not everything in the ebook is going to work in your practice. But at the very least, I think the ebook will spark ideas that you would have not had otherwise. If you are still not convinced, then let me share this little … [Read more...]
Have you seen those signs in doctor’s offices that read, “The best compliment you can give us is a referral?” Some say this is a great way to get referrals. Simply asking for one. I’ve also heard “healthcare marketing professionals” suggest that doctors ought to spend time in the community networking with other physicians like OB/GYNs, neighboring schools, daycares or any other person that can send a patient our way. At Salud … [Read more...]
According to a Pew Internet study, 87% of adults use search engines (mostly Google) to find information. And an increasingly amount of those searches are for local stores and establishments. Seventy-three percent of all online activity is related to local content, according to data released by Google. One of the ways to take control of your listings on search engines is to sign up for a free service by Google called Google Places. This free … [Read more...]
I always feel guilty when I’m at Costco and I sample a product without any intention of actually buying it. Like those delicious bite size quesadillas or that scrumptious guacamole dip. More than buying it, I wish those sample size were bigger to tell you the truth. But that is why I have three kids… so each of them can get a bite for dad. I don’t think I should feel guilty though. Sampling product has been a common practice probably … [Read more...]
The Commitment In 2010, our office made a commitment to take a proactive approach in the care of our patients. So, we decided that, instead of waiting for kids’ parents to call us when they were sick or needed a visit so we could fill out their school form, we would take a personalized approach to our patient’s health care needs. Well-Visits To jump start this initiative, we focused on well-visits. The objective was to indentify as … [Read more...]
Last week, a pediatrician that saw my “ I have a proposal” post reached out so I could help him with a problem he was having. He said, “OK smarty pants, let’s see what you got.” He didn’t actually say that, but I’m sure he was thinking it. What he actually said was, Brandon, In our area, we’ve seen a few retail clinics pop up. What can we do as a practice to let patients know that visiting retail clinics is not in their … [Read more...]
This year we have a renewed commitment towards marketing, advertising and growing our patient community. I have a few post planned that describe some of things I've have been working on , so stay tuned for that. As I’ve been thinking about what to do and how we should approach some of these initiatives, I’ve been looking back at some of the things we’ve put together for advertising pieces. So I thought I would share some of these with … [Read more...]
