Dissecting the business of a private pediatric practice for the purpose of examining its parts & discourse
If you are a regular reader of this blog, you probably know about my e-book, 101 Ways to Transform Your Practice. If you haven’t picked it up (it is free by the way) I wanted to give you a little nudge to do so. Not everything in the ebook is going to work in your practice. But at the very least, I think the ebook will spark ideas that you would have not had otherwise. If you are still not convinced, then let me share this little … [Read more...]
Many experts and pundits are predicting that the downward pressure we are seeing in healthcare will claim small independent private physicians first. Those that are not affiliated or belong to a hospital or large healthcare network will not survive, say the pundits. The argument is that these small practices will not be able to withstand the financial and administrative pressures of the new healthcare landscape. Others very eloquently argue … [Read more...]
Here is an example of how a simple video (in this case an ad) can make a point about an issue in a pretty clever way using YouTube. http://www.youtube.com/watch?v=nPk5mtLMv94 What does this have to do with Pediatrics? Glad you asked. If we want to be heard, own our message, get the word out, we have to leverage social media. Why use social media? Because it has democratized media. 93 thousand hits rivals many small town publications (see … [Read more...]
