Marketing is a topic that most private practices are interested in. Who doesn't want to get the word out about their practice and draw more patients, right? When we think about marketing, however, we often focus on the tactics. In other words, we think about whether an ad in the paper or a post-card or social media is better than mailing a letter to daycares in the area announcing the new doc that joined the practice. But marketing is … [Read more...]
#7 Key Metrics We Should Use to Gauge the Financial Health of Our Medical Practice [Practice Management VideoCast]
March 27, 2013 By 2 Comments
In his 20 plus years in practice management, Chip has advised thousands of medical practices. So it occurred to me, why don't I ask Chip how he assesses a practice? In other words, when he is preparing to counsel a practice, what reports, data sets or financial instruments he uses to identify whether or not the practice is a financially healthy practice. You don't want to miss this episode because Chip share with us some of the key … [Read more...]
#5: Company or Practice Culture [Practice Management VideoCast]
February 27, 2013 By 1 Comment
Chip and I finally got our act together and recorded another video cast. This time, we talk about company culture. There is so much to say about company culture. Chip and I only focused on few items of course. I mostly talked about what are some of the efforts I've been employing in an effort to not only strengthen our company culture, but also grow it. I share some of the tools I used un order to accomplish this. Chip shares some of … [Read more...]
Small or Big: What is the future of small private practices?
November 13, 2011 By 10 Comments
Many experts and pundits are predicting that the downward pressure we are seeing in healthcare will claim small independent private physicians first. Those that are not affiliated or belong to a hospital or large healthcare network will not survive, say the pundits. The argument is that these small practices will not be able to withstand the financial and administrative pressures of the new healthcare landscape. Others very eloquently argue … [Read more...]
I'm a practice administrator at a Pediatric office located in the western suburbs of Chicago. I write mostly about running a small business that happens to be a medical practice.
