Dissecting the business of a private pediatric practice for the purpose of examining its parts & discourse
For today's post, I have an interview with Dr. Seth Kaplan. Dr. Kaplan posted what I thought was a great response on SOAPM regarding Facebook, so I asked him if he would answer a few questions regarding his Facebook presence and how he is using it to leverage his practice. I know the answer to this already, but for the benefits of the readers of PediatricInc, tell me how you feel about your Facebook presence. I absolutely love my facebook … [Read more...]
A couple of weeks ago, I spoke at the CCPA's annual meeting about social media. My pitch? Incorporate social media in your practice. Why? It is good for pediatrics and it is also good for you. During the questions and answers session, I was asked how does one know when they are doing social media right. Great question, but I think I gave the doc a poor answer. I didn't want to say, this is how you know you are doing it right, because … [Read more...]
If you are in the Chicago area, I wanted to let you know about a chance to hear me speak. I will be speaking about Social Media: How to Use it to Improve your Practice at the CCPA Annual Meeting. If you are not a CCPA member, I'd suggest to become one. They are a great GPO. If you dont' know what a GPO is or how it can help your practice out, click on THIS link to learn more about how a GPO can save you serious money. And to learn more … [Read more...]
Having an online presence does five things: 1) It allows the practice to engage patient outside of the practice which is appealing to parents. 2) It creates a sense of community which shows what the practice is about. 3) It gives parents/patients a platform to share their positive experience about the practice; which is critical in the context of potential patients/parents evaluating one’s practice from online reviews. 4) It allows … [Read more...]
The short answer is yes. We do! Why? Because we think allowing patient to post links and commenting on our practice’s Facebook page helps us achieve these four things: It encourages communication It allows us to address issues that we would otherwise have a hard time addressing. Other patients will benefit by reading the discussions. We get an opportunity to show how we handle different situations. Not long ago, we had a parent … [Read more...]
